Walking down Crosby Street in NYC, sited on the ground floor of an old 19th century building, you come upon a 2,800 square foot boutique. This is the SOHO home of fashion designer, Derek Lam’s, ready-to-wear and accessory collections. Boutique designed by the famed Japanese pricipals of the architecture firm SANAA – Kazuyo Sejima & Ryue Nishizawa. Their goal, “to make clothes stand out like sculptural *objets.” Acrylic bubbles [by Reynolds Polymer Technology; ATM (fabricator)]display the apparel. The architects+client determined “the container need not be boring”. What do you think?

*as quoted in Architectural Record 09.09

**images via Dezeen

design architects: KAZUYO SEJIMA + RYUE NISHIZAWA of SANAA

executive architect: TOSHIHIRO OKI, RA, New York